Square Root Wine

Square Root is a wholesale wine import and distribution company, but that’s where the traditional part of this story ends.  Our team may not have the expected wine background – instead you’ll find everything from technology to English to special education and working with at-risk youth.  But they do share a love of wine, an intense passion to learn more about it and share that knowledge with others to help them learn what they love, too. Our boutique business is headquartered in Madison, Wisconsin and serves Madison, Milwaukee, Kenosha/Racine, Fox River Valley and Door County.   
Principal Brian Yahn has been a passionate wine “conno-sumer” (connoisseur and consumer) for over twenty years.  His extensive experience as an entrepreneur includes successful start-ups in the food and restaurant trade.  Brian founded Square Toast Technologies in 2004, a successful information technology consulting company.  This firm specializes in services for the restaurant and retail industry, providing a strong base for building relationships.   Brian is also currently on the journey to become an advanced sommelier as well as pursuing a certification in Digital Forensics.
Partner Jason Denham leads the Square Root sales team.  A career in wine sales started interestingly enough with an education from Virginia Military Institute, where Jason earned a BA in English.  He’s been busy ever since - working in the hospitality, wine buying and wine (and other) sales for over 15 years in Milwaukee and Madison.  His wine mantra is balance and when he’s not meeting with clients, teaching others about wine or learning about it himself, you’ll find him with his wife, 2 children & 2 family cats.